If your company is one of the growing numbers of companies who has now realized how important sales scripts are, I’m sure that you just want to dive in to the whole process and start writing your own sales scripts.
We all want to turn our average sales men into great and performing sales men. This is normal and all companies must have a great sales team. The stronger your sales team is, the higher your profits would be. And big profits equal one thing: success.
Now, I know that your salesmen are very talented people. Of course, you wouldn’t hire them if they weren’t good, right? But with all the changes that we are experiencing- technology, society, media, etc. – they would always need all the help and support that they can get.
Sales scripts are the best and easiest way to make sure that your salesmen would be able to keep up with all the changes.
Now, there are five things that you need to do when you are planning to write your sales scripts. These are all vital steps that you need to make and you have to make sure that you follow each one carefully.
But if you are already aware of that and you just need to write the actual sales script, there are four parts that you need to focus on.
First are the questions. When you are designing your sales scripts, you need to establish key questions that aim to place your customers in the right place-psychologically speaking.
Second thing you have to do have in your sales scripts is the presentation of the product. This is where you, the salesperson, introduces, demonstrated and establish the product or service that’s being sold.
Next and third thing that you need to have in the sales scripts is a list of the most common objections from your customers. You need to be ready with these objections- have your rebuttals ready.
Lastly, your sales scripts must have a great closing statement. Whether or not you closed the sale, you need to have a lasting impact on your customers.